Barbour and NOAH Join Forces for a Truly British Collaboration
Featuring a 60/40 take on Barbour’s classic Bedale jacket and waxed cotton Bedale.
U.K. pioneer Barbour is reuniting with NOAH for an outerwear range that sees the two brands celebrate the great outdoors. The duo joined forces in 2021 and crafted a slew of reimagined Bedale and Beaufort jackets.
For its second take, the international pairing takes inspiration from the nature-focused lifestyle of the 1960s. Barbour and NOAH settle on the American East Coast and take local lakes in their stride for an immersive campaign that sees the range in action.
NOAH honors its collaborator’s British heritage by utilizing protective cloth derived from 60% cotton and 40% nylon. The result is the 60/40 Bedale jacket, which arrives in eight colorways. The garment maintains its traditional corduroy collar, while checkered liners decorate its interiors. Finally, co-branded motifs hit opposite pockets fitted with snap closures and heavyweight zippers.
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The union also salutes Barbour’s waxed cotton Bedale, promoted with a traditional camouflage pattern and styled with removable fur lining. Further collection highlights include T-shirts and crewnecks stamped with humorous illustrations of a wandering duck outfitted in collaborative gear. Finally, corduroy cargo pants, hats and waxed camo accessories complete the offering.
Take a closer look at the Barbour x NOAH collaboration in the gallery above. The range will be available online on November 10 via NOAH, Barbour, the NOAH NYC flagship store, NOAH Hideout, and at select Dover Street Market locations globally. It will also drop on November 19 at select locations in Japan.
In case you missed it, preppy, sporty, and easy tailoring defines Tommy Hilfiger Spring 2023.
