fragment design</a> and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of <a href=https://hypebeast.com/tags/"https://hypebeast.com/brands/nike">Nike, Burton, <a href=https://hypebeast.com/tags/"https://hypebeast.com/brands/levis">Levi’s, Stussy, <a href=https://hypebeast.com/tags/"https://hypebeast.com/brands/supreme">Supreme, <a href=https://hypebeast.com/tags/"https://hypebeast.com/brands/converse">Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton."/>

Hiroshi Fujiwara See Profile

Maserati, David Beckham and Hiroshi Fujiwara Want You to Relive Your Childhood
Automotive

Maserati, David Beckham and Hiroshi Fujiwara Want You to Relive Your Childhood

Hypebeast speaks with the two cultural icons about collaborations, car culture, and the future automotive enthusiast.

Hiroshi Fujiwara Shares fragment design x BLACKPINK Interscope Records Collab
Fashion

Hiroshi Fujiwara Shares fragment design x BLACKPINK Interscope Records Collab

Celebrating the K-pop supergroup headlining Coachella 2023.

Official Images of the CLOT x fragment design x Nike Dunk Low
Footwear 

Official Images of the CLOT x fragment design x Nike Dunk Low

Featuring the beloved Silk Royale pattern.

fragment design Aligns With Helinox for a Tent Collaboration
Design

fragment design Aligns With Helinox for a Tent Collaboration

Featuring tents in two sizes and a cot.

Closer Look at fragment design x UNDERCOVER
Fashion

Closer Look at fragment design x UNDERCOVER

Paying homage to the late Manuel Göttsching’s innovative one-track album ‘E2-E4’.


Hiroshi Fujiwara Shows Off a Denim-Paneled Air Force 1 Low
Footwear

Hiroshi Fujiwara Shows Off a Denim-Paneled Air Force 1 Low

A subtle and clean twist on the 41 year-old silhouette.

Hiroshi Fujiwara Wants You to Get Creative With the Converse x FRGMT By You
Footwear 

Hiroshi Fujiwara Wants You to Get Creative With the Converse x FRGMT By You

Hypebeast caught up with the “godfather of streetwear” to talk through his customizable collaboration with Converse and how he injects his distinct identity into every design.

Hiroshi Fujiwara and Converse Introduce a FRGMT x Converse By You Chuck 70 Initiative
Footwear

Hiroshi Fujiwara and Converse Introduce a FRGMT x Converse By You Chuck 70 Initiative

You’ll only have seven days to build your own pair, so act fast.

Mayor Shares Previously Unseen fragment design x Air Jordan 1 High "Croc" Sample
Footwear 

Mayor Shares Previously Unseen fragment design x Air Jordan 1 High "Croc" Sample

Defined by a patterned suede construction.

Uniform Experiment and fragment design Come Together for a Slope-Ready Holiday Capsule
Fashion

Uniform Experiment and fragment design Come Together for a Slope-Ready Holiday Capsule

Including a staple crew neck knit and an MA-1 bomber jacket.

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