Lacoste Unveils New Store on London's Regent Street

Providing an immersive experience that embraces the brand’s athletic background.

Fashion 

Following its extensive collaborations with Netflix, Lacoste has officially unveiled its all-new flagship store in the heart of London.

Located on Regent Street, the store is designed to incorporate sectors of Lacoste’s immersive culture at every corner. The brand’s emblematic tennis personality is seen throughout the two-floor space, highlighting the iconic polo shirt through a Polo Wall that honors its 90th-year on-court. The store offers an extensive range of athletic attire for every sports enthusiast, from golf to tennis and more.

Lacoste’s Regent Street location will provide exclusive customization services, allowing customers to translate their own designs onto select garments, including unique colors, letters, and cuts.

Take a look inside Lacoste’s new flagship store in the gallery above. Visit the space at 182 Regent Street, London, W1B 5TH now.

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